Are You Ready to ‘Take Your Shot’?

COLDCOCK ® American Herbal Whiskey - © Michael Warth

COLDCOCK ® American Herbal Whiskey – © Michael Warth

Ohio is getting cold-cocked! That’s right, I said it — cold-cocked. The rocking’ folks at Zeiler Spirits in San Diego, California have started distributing their flagship brand, COLDCOCK American Herbal Whiskey to Ohio, and I am wicked excited about it. I was starting to get jealous of other states already selling it, and even started seeing COLDCOCK ‘merch’ tents at the music festivals! Come on, Ohio – why do we have to wait for this kind of thing? The satin black bottle of herbal infused bourbon is exactly what a lot of us have been waiting for.

During my research, I have come to the conclusion COLDCOCK whiskey is deeply interested in the basic principle that hard work and taking your best shot is what life is all about. The culture created by Zeiler Spirits in this brand is not only unique among the booze industry, it is downright genius and perfect for those of us who spend time in the community and lifestyle they are marketing to. Any struggling artist (musician, painter, tattoo artist, performer, etc) gets it. Life is truly about following your passion, working hard at it, and moving forward. I love the fact that a major brand like COLDCOCK puts so much effort into supporting artists of all kinds, and encourages success. I’ve never experienced a more artist-friendly company than Zeiler Spirits.

Because this article means a lot to me, I struggled with what I was going to write. I know there will people who read this post and judge it and the whiskey for any number of reasons. I also want to remain true to The ‘Muse and not create a boring and dry review of the whiskey. We already know that taste is subjective and there are drinks we all love, and drinks we all hate. With that disclaimer out of the way, I personally love it, and look forward to being able to stock it in my cabinet. If you don’t learn anything else from this post…learn this…COLDCOCK is literally taking the music industry by storm, and the people already involved love it.

The 750 ml black satin bottle of COLDCOCK® American Herbal Flavored Whiskey - © Michael Warth

The 750 ml black satin bottle of COLDCOCK® American Herbal Flavored Whiskey – © Michael Warth

At 35% ABV (70 proof), less sugar than competing shot brands, and interesting flavor profile (it doesn’t taste like cough syrup) it is so much more than just another flavored whiskey. COLDCOCK is a three-year-old bourbon whiskey infused with natural herbs and flavors such as, cinnamon, eucalyptus, green tea, white tea, ginger, hibiscus, and more. COLDCOCK is in one of the hottest and fastest growing booze categories today and if you think you are too good for it – you are missing the boat! I personally feel like COLDCOCK is the perfect alternative to many of the main spirits in the cocktails I make at home. As cheeky as it sounds, my friends and I love coming up with our own “cocky” names for home-made cock-tails.

Think about it…a traditional dirty martini made with COLDCOCK in place of gin or vodka. Yes, it would be filthy looking! But that is what’s so much fun – a filthy martini made with COLDCOCK could be called a ‘Filthy-Dirty Cock’! I know, I know…I may have stepped across the line with that one but, c’mon! A few inappropriate words among friends is funny. If you are into COLDCOCK-TAILS, try any one of the company suggestions such as, Cocky Mule (more on this below), Twisted Cock, Morning Wood (a personal favorite), Coldcock N’ Cider, Coldcock’d All Night, and Cocky-tini. And as silly as all of this can be or may sound, COLDCOCK is anything but silly. In fact, the brand is killing it.

COLDCOCK sponsored Ohio band, Skekzi - © Michael Warth

COLDCOCK sponsored Ohio band, & friends of mine, Skekzi – © Michael Warth

COLDCOCK was founded by spirits industry veterans who know a thing or two about the business, their market, and building the biggest brands in history. The founders teamed up with major music, action sports, and tattoo industry giants to quickly gain momentum within their target market. Ever hear of Jägermeister and Grey Goose? Yeah, the brains behind building that brand started COLDCOCK! You read that right, Rick & Sarah Zeiler of Zeiler Spirits were the marketing brains behind Jäger and Grey Goose.

Andy Glass (We Came As Romans), COLDCOCK Sponsored band - © Michael Warth

Andy Glass (We Came As Romans), COLDCOCK Sponsored band – © Michael Warth

Having worked for Sidney Frank (just Google him – I couldn’t possibly give him the justice he deserves on this short blog post), the Zeilers know what they are getting into, and have the experience to make their flagship brand huge. Competing with the likes of Fireball, the 9th best-selling spirit brand in the U.S., COLDCOCK may just have the upper hand. If you doubt that last statement, you haven’t been paying attention. The Zeiler’s have called on their experience and contacts to build a brand that dropped into the market guns blazing playing Slayer’s – Relentless, and making friends everywhere. Love it or hate it; COLDCOCK is a growing brand.

My Version of The Cocky Mule

The Thirsty Muse version of The Cocky Mule - © Michael Warth

The Thirsty Muse version of The Cocky Mule – © Michael Warth

Did you know the Moscow Mule is an American cocktail? So, why not use American whiskey? I get the whole “moscow” thing because of the vodka but…

…this is a Cocky Mule, not a Moscow Mule so don’t fire off those emails of hate that I tend to get from a few of you. The COLDCOCK version is…

  • COLDCOCK Herbal Whiskey
  • Ginger Beer
  • Orange Wedge
  • Served on the rocks

Pretty easy to make, and quite tasty. But I wondered what it would taste like if I used a more traditional approach based on limes and a bit more booze than the standard 1 1/2 to 2 ounce versions (my version is basically a double and filled my mug perfectly).

  • 4 ounces of COLDCOCK Herbal Whiskey
  • 6 ounces of Ginger Beer (I used Reed’s Extra Ginger Brew)
  • 1/2 ounce of Simple Syrup
  • 1 ounce of Lime juice
  • 3 dashes of Angostura Bitters
  • 1 Lime Wedge
  • Served on the rocks
My preparation for The Thirsty Muse, Cocky Mule - © Michael Warth

My preparation for The Thirsty Muse, Cocky Mule – © Michael Warth

I found that by adding the simple syrup and lime juice – the ‘Mule had a very clean refreshing taste followed by a distinct ginger bite. Reed’s Extra Ginger Brew also helps in that area because it really packs a ginger punch. I adjusted my recipe to fit the mug and add a bit more of a COLDCOCK punch, and the drink was still not boozy (sneaky yes, medicine-like no). Exactly how I like my cocktails. Just a few dashes of Angostura bitters, really added the necessary bittering to keep the drink from becoming too sweet so don’t skimp on that if you make this one at home.

You can shake this drink but I found that stirring was best. Add the ginger beer to top it off and after pouring the shaken/stirred ingredients into your mug. Keep in mind that the amount of ice and your own personal variations of the recipe is completely open to interpretation. To fit my mug well, and make this drink the same each time I make it, I stuck with the amounts I shared above.

I didn’t get photos, but I have to share this one with you. If you enjoy a Long Island Ice Tea, then try this version…

  • 1 oz COLDCOCK Herbal Whiskey
  • 3/4 oz Vodka
  • 3/4 oz Tequila
  • 3/4 oz Gin
  • 3/4 oz White Rum
  • 3/4 oz Triple Sec
  • 1 oz of lime margarita mix
  • Top off the 10 ounce Collins glass of ice with Coke & garnish with a lemon.
COLDCOCK backstage, the after-party has arrived. - © Michael Warth

COLDCOCK backstage, the after-party has arrived. – © Michael Warth

If I close with a philosophical mindset, COLDCOCK is that shot you take with your friends who support you as an artist. Created by a group of people who understand what it means to take your shot, be an artist, be true to who you are, and support you for doing so, Zeiler Spirits is your champion bringing you a great whiskey for the occasion. A versatile whiskey one can shoot or mix, one with a name that can make you giggle or make you realize life is about taking your shot – a true drink for the artist in us all.

Click on any image to view the full resolution version…share them, and tell your friends to join us here at The Thirsty Muse.

 

Be sure to follow COLDCOCK on Instagram, Facebook, and Twitter.

Visit COLDCOCK online to find it near you.

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