Do Profits Control Quality?

I posted a new video on the YouTube channel. It was a difficult video for me because I do love Lagunitas beer. The fact they sold a 50 percent stake in their business to Heineken bothers me because I don’t want them to lose focus and start making beer for the sake of expansion. A lot of great brewers and brewery owners know that when the passion stops, and the profit margins need to go higher, the only thing that happens is that the quality suffers due to cheaper ingredients.

Check out the video and tell me what you think. I would love for you to subscribe and share the video if you are not already subscribing.


I’m off to pack and prepare for a brewery visit…cheers to you all and thanks for your support!


This entry was posted in Beer, YouTube and tagged , , , . Bookmark the permalink.